Xchange [+] Expand all
appbackr Xchange is a wholesale market exchange for apps, providing distribution of mobile apps to stores on a cost per install (CPI) and pay per install (PPI) basis. Using a machine-learning algorithm, appbackr brings the best apps to the best stores and optimizes revenue.
Developers need organic sales with profitable options. Carriers, OEMs and stores all need to differentiate their offering to attract consumers. Xchange solves both of these issues. Apps are driven to the right app stores to maximize selection, profit and distribution with minimum effort.
Developers use Xchange to create CPI offers to stores and receive PPI from stores. Generally, CPI campaigns on appbackr are more affordable than ad networks.
Stores monetize their retail app stores by offering developers placement on a PPI basis. Stores select apps that best fit their customers’ needs and offer those apps placement via Xchange.
New stores also use Xchange to reach out to developers on a CPO (cost per outreach) campaigns.
For any app posted in Xchange and downloaded by the end user from an accepted-offer campaign, Xchange will take a commission, included in the CPI cost. For PPI campaigns, payments shown will be net of any commissions and fees to be paid to appbackr.
appbackr’s smartApps algorithm enables the discovery of the most promising new apps and sleeper apps at the tipping point of success with predictive analytics. smartApps has insight into what does and doesn’t convert to traffic and sales.
The algorithm identifies the apps that will be most successful for a specific market and distributes apps to the most appropriate retail channels and target audiences based on that data.