About the App
Card Drop is a great combination of Solitare and Tetris. It’s an easy, fun game to pick up for a little distraction during the day. The app was released in 2009 and updated in December 2011, to great reviews.
iTunes Link: http://itunes.apple.com/app/id327074969
Why They Decided to Run an appbackr Campaign?
Kuyi Mobile was releasing a huge update for Card Drop when Erick Garayblas, Owner/Chief Techology Officer read an article about appbackr. In Erick’s words, “I figured it won’t hurt to get some funding so that I can prepare a huge launch.”
“Card Drop was in the the App Store top charts when it first came out and I figured that with the huge update and proper backing, I can revive the game (after being available in the App Store for more than 2 years now).”
The Campaign
Kuyi Mobile started a campaign to raise funds for the app on Oct. 31, 2011. Card Drop was already in iTunes so the campaign gave buyers 27% profit on their purchases. The 1-month campaign raised $1620 the app.
| Money Raised | Number of Buyers | Buyers’ Profit |
| $1620 | 21 | 27% |
What was the Money Used For?
“A huge part of the funding was spent on advertising and marketing–ads on game-related sites, press releases and social media marketing. A small portion was used to improve parts of the game like the music and sound effects.”
How the Campaign Helped
“Getting crowd-funding/sourcing was a new experience to me and I never realized that a lot of people are supportive with little projects like Card Drop. While I did not get the sales I was hoping for after using the funds for ads and marketing, the experience was well worth it and knowing that a lot of people can believe in what you’re doing is something I can never forget.”
“A dollar can definitely go a long way when combined with other backers so if you have a cool iOS project and you’re short on funds, I suggest you give appbackr a try! Not to mention that the guys behind appbackr are a breeze to talk to and they will guide you along the way.”
