Valuation Appby Sohin Shah
- 06/27/12 - 07/27/12
Android Free with In-App Purchase
The app aims to serve as a portable tool for finance professionals who would like to perform complex calculations on the go, without resorting to their excel spreadsheets for available models.
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In February 2012 there were 850,000 Android activations each day. Assuming that they hit a million new Android activations/day by the time we release still gives us a very big audience to target!
We are receiving a lot of positive feedback and comments. Here is the most inspiring one:
"The app is great, it will be a success!"- Appbackr
A blog on our marketing campaign
Our app is intended to provide the following computational features:
βeta: Beta is a measure of the riskiness of a stock relative to the market. By definition the “market” has a Beta of one. So a stock with a Beta above 1 is considered to be more risky than the market and a stock with a Beta of less than 1 is considered to be less risky.
CAPM: CAPM stands for Capital Asset Pricing Model. It is used to compute a company's cost of equity, which is the return a company pays to its equity investors to compensate them for the investment risk they undertake.
WACC: WACC stands for Weighted Average Cost of Capital. It is a weighted sum of the cost of raising equity and issuing debt.
Income Statement: There would be a feature for the user to input present year financials and the app would generate a 5 year projection for the company’s income statement.
FCF: FCF stands for Free Cash Flows. It represents the cash that a company is able to generate after laying out the money required to maintain or expand its asset base.
TVM: TVM stands for Time Value of Money. It is probably the central concept in finance theory. TVM helps us realize that a dollar today is worth more than a dollar tomorrow, since we can invest the dollar today and earn a return on it to make it worth more tomorrow.
The app shall have multiple features within TVM computation to include Lump sum, Annuity, Perpetuity, PV and FV calculation combinations.
Mentioned above were basic computations, which do not really involve much analysis. Listed below are valuation techniques used by investment banks and venture capitalists for purposes of analysis, forecasting and projections.
DCF: DCF stands for Discounted Cash Flow. Under this form of valuation, one makes projections on what a company’s cash flows would be for up to 5 years in the future, and then gets a present value of these cash flows. The sum of these present values provides the net present value for a company. This net present value is what denotes a company’s valuation.
Comparable Analysis: A Comparable Analysis or Relative Valuation helps to analyze a company’s performance against its closest competitors, to get an understanding of its merit.
Precedent Transactions:Precedent transactions analysis is based on the premise that the value of a company can be estimated by analyzing the prices paid by purchasers of similar companies under similar circumstances.
Start-up Valuation: This shall help perform different valuation analysis on startups.
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Why Should You Back This App?
The app allows you to thoroughly analyze businesses and start-ups. Entrepreneurs and Startups need no other tool. The valuation techniques used are on par with what’s used in the real world. Say goodbye to the complex calculations.
This app shall have a lot of utility for all finance professionals:
- Investment Bankers
There is no app in the Android marketplace that does what our app intends to do and be available at such a low price.
Anyone backing atleast $75 will get a 2GB flash drive with logo imprinted.
What Will The Money Be Used For?
The money will be used for app development and advertising. This includes Advertising through Social Media, Press Release Development, and Cross Promotion.
Our app will have certain features available for free where a user can test it out and then make an upgrade for the full version by paying $0.99