About Us

Our Vision + Our Mission

appbackr’s mission is to index the world’s apps, enabling app users to make informed and inspired decisions, and making apps accessible to everyone through the App Anatomy™ Project.

Appbackr Story

In 2010, appbackr created an innovative marketplace to help developers raise funding and to build attention around their apps and app ideas. The platform enabled app-savvy users to profit from the success of good apps, once they hit the app retail stores. The appbackr Marketplace earned numerous awards including the PayPal X Developer's Challenge Award.

“Marketing and distribution are some of the biggest challenges for developers, something appbackr can help address.”

The New York Times

As Marketplace gained thousands of registered users, we wanted to find a way to identify the most promising apps to help them raise more funds for marketing by better informing our users’ purchasing decisions.

In August 2011, we began to build appscore Xchange, a distribution service based on our machine-learning algorithm. The mechanism looks at publicly available data to objectively score apps, and identify apps that deserve to be discovered. Our data sets include information from 13 countries’ Google Play stores, Apple via their enterprise feed, Chrome, Firefox OS, Blackberry and Windows Mobile data.

“appbackr has added a new tool, called Xchange, that serves as a data analysis tool [that] can optimize when and how developers use the wholesale services and help get developers paid.”


Within the first few months of the new project, companies like Motorola and Intel approached us to use the appscore to identify apps to either feature or port to a new platform. We realized that the appscore could become an important tool for companies in the mobile ecosystem.

By 2013, Xchange with Samsung, Amazon, OS Tizen Xchange experienced strong growth, adding 13 ad network partners to allow for ad walls filtered by appscore and other criteria.

"Using this methodology allows appbackr to discover great apps that are typically not readily exposed to customers because they are not present on top 10 lists for apps."

Wall Street Journal

“appbackr’s new scoring engine may help good apps emerge from the muck...The system applies a numeric score to Android apps, which could help people find great apps lost among the sometimes hundreds and thousands of options in the stores.”


In 2014, appvackr set out to publish its data--The App Index-- in a searchable accessible manner. We launched App Index API free to developers so that they could gain insights into the performance of their apps.

We added Social Xchange to appbackr Insights to the App Index. Social Xchange links developers’ Twitter profiles with their Android apps, allowing App Index users to search for developers by Twitter statistics. Appbackr Insights looks at each app’s social accounts, editorial reviews, multiple store presence and integrations to chart its potential amongst its competitors. We also expanded Xchange, offering Android and now iOS hosted app walls for for carriers, building on our multi-year relationship with Hutchison Group.

At the end of 2015, we released our ambient, contextually relevant app, Surf on Google Play, the Amazon App Store and Samsung Galaxy Apps.. Surf gives app recommendations based on a user’s location, calendar and other contextually relevant signals. It combines our years of work on the App Index with user data and recommendations.

In 2016, we are creating a neural network that will allow Surf to recommendations based on a user’s location, calendar, and app usage to be included into any app.

We encourage you to have a look at our FAQ which addresses all the details both large and small.

Feel free to drop us a line at support@appbackr.com


Trevor Cornwell

Trevor Cornwell FOUNDER, CEO

Cornwell is the founder and CEO of appbackr inc.

Trevor Cornwell is a veteran entrepreneur and has founded multiple innovative companies which brought efficiency to existing markets. Among those, Skyjet was the first online reservation system for business jets and sold to Bombardier in 2000.

Embarkons served as an idea marketplace which led to the genesis of appbackr.


Sam Zappas

Sam Zappas was a Senior Executive of ARTISTdirect, an online digital media company that went public after attracting $97M from strategic investors.

He founded Acmepet, later acquired by PetSmart, and The Johns Hopkins University Media Center.


Don Hutchison

Don Hutchison is an advisor, investor & co-founder in multiple companies including Marin Software, Recurrent Energy, and Work.com.


Trevor Cornwell

Trevor Cornwell is a veteran entrepreneur and has founded multiple innovative companies which brought efficiency to existing markets. Among those, Skyjet was the first online reservation system for business jets and sold to Bombardier in 2000.


Nicholas Houseman

Nick Houseman is Founder and President of Zenith Jet, based in Montreal, Canada. Zenith Jet provides technical and consulting services to business aircraft owners. Prior to founding Zenith Jet, Mr. Houseman served in positions of responsibility at Bombardier, including Strategy and Business Development and as General Manager at Bombardier Skyjet.



Don Hutchison
Greg Yardley
Jyri Engestrom